Marketing OXO - 1030 Words

Marketing: OXO OXO is a design company whose mission is OXO is dedicated to providing innovative consumer products that make everyday living easier. OXO was established by Sam Farber in 1990 to develop the Good Grips range of comfortable, easy-to-use kitchen utensils. Farbers inspiration to establish OXO was due to his wife. Sam began to question the effectiveness of kitchen utensils when he observed his wifes difficulty in gripping and using ordinary kitchen tools, due to her mild case of arthritis. He saw it as an opportunity to help not only people with arthritis but also to create more comfortable kitchen tools for everyone to use. It has since grown to over 850 products, including†¦show more content†¦OXO has chosen to distribute its products in places where consumers would be more than likely look for kitchen and house ware appliances. The company has made finding its products convenient for all people. Most of these locations are not too far from where people live and could create more chances to let customers view the product. Pricing Strategy The price of OXO products can be considered slightly higher than the average non-department store kitchen and house ware tools. For example an â€Å"OXO Good Grips Salt and Pepper Grinder Set bottle opener† on Amazon runs for $49.95 compared to price of under $30 for some other brands (Amazon). That is considered very expensive for a product with such a simple structure and task. OXO products have a higher level target customers than other normal brands. Ive also noticed advertising focusing on quality; You get what you pay for is the central theme. Social media OXO is very active in the current social media. OXO can be found on the most popular social media outlets of today. The company can be found on Facebook, Twitter, Instagram and Pinterest (Danh, 2014). The OXO products do have promotions and advertisements on YouTube as well. Even though the company has chosen to use social media as one of its marketing strategies, word of mouth and consumer recommendations to friends and families have been the main routes of recognition for the company. In conclusion, OXO has become successfulShow MoreRelatedEssay on OXO: Satifaction Guranteed943 Words   |  4 Pagesï » ¿ OXO Satisfaction Guaranteed 4/27/2014 OXO’s most profitable customers are those with dexterity problems like arthritis such as the wife its founder, Sam Farber, had when coming up with the idea of starting OXO. Now OXO designs products that are usable by as many people as possible. This means that men and women, young and old, left and right handed, and those with special needs can utilize their products (OXO, 1990). â€Å"Through market segmentation, companies divide largeRead MoreEssay on Oxo Case Write-Up2754 Words   |  12 PagesAbstract: OXO International represents an example of a great company built upon a creative product concept. 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